Marketing design is creating visuals to promote a brand’s message and attract their target audience.

With marketing design you’re able to make your brand stand out, engage customers, and communicates clearly, building trust and loyalty. By using design strategically, you can set your business apart, appeal to specific audiences, and achieve your goals.

This is great for business owners who want to achieve their business goals. You’re able to use different assets like email marketing, social media graphics, flyers, business cards, labels, and so forth to get the outcome you desire. Of course there would have to be a strategic approach in including any of these assets in your marketing campaign so you can’t just do something because you want to.

When you go about it with a plan in mind you’re setting yourself up for success even if the campaign doesn’t go as planned. You’re able to leverage what you’ve gathered from your campaign based off KPI’s, analyze the data, and then make optimizations as needed.

The highly recommended marketing design service I will always tell business owners to add to their business strategy is email marketing. I can talk about email marketing forever so I’ll just leave you with this. There are 4 billion daily email users, 59% of consumers have mentioned email marketing influenced their purchasing decisions, and my favorite stat for every $1 you spend you get $42 ROI with email marketing. I’ll save the other benefits for another blog post.

If you’ve gotten this far and you’re like yeah sounds good but I don’t have the time to do this well I can help. You can click here to request marketing services where I’ll do all the heavy lifting for you and all you’ve got to tell me is your business goal. Or if you’re not ready to invest yet, you can download the “Business Identity Online” 1-Sheeter here.

When you’re collecting email addresses, it’s important to start a conversation with your audience from day 1. Once they press enter, there should be an email from you automatically introducing them into your world and the value you will be providing them with. Once they know what to expect from you, it makes emailing your audience less intimidating because you were clear on your intentions from the start.

If you’re wondering what you should include in your welcome email sequence, I got you covered. Ideally there should be 3-4 emails, I personally have 3. The first email can be an introduction to your business, what you do, and some kind of freebie they can use so they know they type of content you provide. Second email, provide facts, testimonials, or anything that proves that what you’re doing is impactful to those around you. I like to add statistics to my second email since people like to look at data (numbers don’t lie). I also like to add a CTA button to my links page or a landing page that allows them to see your offers. Third email, tell them your story. How did you end up doing this?, why are you doing this?, and next steps to work with you. And if you decide to add a fourth email, I would share any other channels where they can find you or lead them to your communities page if you have one.

There is no need to over complicate things, this is simple and straightforward. Your subscribers will have a good idea what you’re all about and now you can start building trust and creating a healthy relationship with open communication. If you’re still feeling stuck and would like to see my welcome email sequence in action you can enter your email address below. You got this and remember with action there’s clarity.