The person who would like to buy your product is your target audience. No matter what the product may be; consulting, digital products, packages, e-commerce, and more. The more you know about them the easier it will be to sell to them. What do I mean by that?

Well if you know your dream customers wants then you’ll know exactly how to talk to them. You gotta give your customer what they want and not what they need. They don’t know why they need it yet but something has to call their attention.

Products are meant to solve an issue your customer is having so lean onto that. What can your product solve right at this moment? People like to use excuses as to why people aren’t buying from them but yet people are buying every single day.

With marketing design you can strategically and visually create content that will attract your target audience with ease. No need to complicate it or think it has to be hard. Think of the last time you saw a company or brand online and followed or even liked their content because you resonated with it. That’s how easy it can be.

If you’ve felt like you’ve done it all, and you’re still not calling in customers, I would look at the following:

• business goals

• target audience

• messaging

Once you really get to the bottom of those areas you will get clarity on what to do next for your business. Don’t know where to start? Click here to receive the “Business Identity Online 1-Sheeter” to get everything you need to start talking to your dream client today.

Are you part of the 10% of business owners who implements and executes their strategies successfully? There is no shame being part of the 90% who are not able to execute their strategic planning (this includes your favorite companies).

Apparently 50% of leadership are able to put any effort into this. This may not be “anyones fault,” but there is more success in coming up with strategies that are aligned.

Now what exactly are the 10% focusing on to make this happen? Well they focus on 3 main things:

• Business goals

• Target audience

• Messaging

This helps business owners stay on top of their priorities, which is the customer. When creating a strategy, the first thing you should look at are the business goals. The business goals lets you know why you’re doing this and it gives you a clear path to measure up to.

Next thing is, who is your target audience? Is it women ages 18-45? Or perhaps adults who own dogs? It can be people allergic to peanut butter? Too specific? The truth is that the more you know about who you’re selling to the easier it is to speak directly to them.

This is where messaging comes in and you’re able to include design to help attract your target audience. If you’re wondering how you too can join the 10% on executing successful strategies you can get a copy of the “Business Identity Online 1-Sheeter.”

This will help you look at your business from marketing design lenses. Breaking down the marketing (what you do, business goals, target audience) and the design (logo, fonts, brand). Download now.