90% of business owners fail to do this

Are you part of the 10% of business owners who implements and executes their strategies successfully? There is no shame being part of the 90% who are not able to execute their strategic planning (this includes your favorite companies).

Apparently 50% of leadership are able to put any effort into this. This may not be “anyones fault,” but there is more success in coming up with strategies that are aligned.

Now what exactly are the 10% focusing on to make this happen? Well they focus on 3 main things:

  • Business goals

  • Target audience

  • Messaging

This helps business owners stay on top of their priorities, which is the customer. When creating a strategy, the first thing you should look at are the business goals. The business goals lets you know why you’re doing this and it gives you a clear path to measure up to.

Next thing is, who is your target audience? Is it women ages 18-45? Or perhaps adults who own dogs? It can be people allergic to peanut butter? Too specific? The truth is that the more you know about who you’re selling to the easier it is to speak directly to them.

This is where messaging comes in and you’re able to include design to help attract your target audience. If you’re wondering how you too can join the 10% on executing successful strategies you can get a copy of the “Business Identity Online 1-Sheeter.”

This will help you look at your business from marketing design lenses. Breaking down the marketing (what you do, business goals, target audience) and the design (logo, fonts, brand). Download now.

Lisbania Guzman