How a Brand Identity Can Attract Leads to Your Service-Based Business

A brand identity is the easiest way to attract ideal paying clients to your service based business. For those who don’t know what a brand identity is, here’s the definition:

Brand identity: “a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products“ via Cambridge Dictionary.

Main thing to pay attention to is “qualities that people connect with,” that is how you’ll be attracting your ideal clients.

When you define the foundations of your business and you actually look at the qualities of your business, your values, how you want people to feel, that’s when you’ve cracked the code in receiving clients on a weekly basis.

Selling your services shouldn’t feel like you’re forcing anyone to buy. It should feel good and exciting telling people what you can provide for them. You started your business to help people so it gets deeper than just the services. You’re lifting a burden from someones shoulders, you’re giving them confidence, and even changing lives.

We’re all human at the end of the day and we’re all going through different things in life. People are constantly looking for solutions to their problems. Your ideal clients are out there right now looking for your services and if you’ve been hiding from them or dimming your light, you’re not doing yourself a disservice, you’re actually delaying their transformation.

Imagine you needing something and not being able to find someone who can help you solve your problem. That’s how your audience feels right now if you’re not doing your part. A brand identity helps people understand that they should work with you because you’re exactly what they need based off your qualities.

Although a brand identity is just one part of a successful business, there are two more things you may be missing. And that’s your marketing and mindset. Your marketing is how you show your business to the world and once you bring in leads consistently you’ll be set to outshine your competitors.

But before your branding and marketing come together, your mindset is the first thing you should look at since it makes up 80% of your success. Without a strong mindset that knows all of this is possible you’ll just be running in place.

You can post consistently everyday, posting 3x a day, in all the platforms but if your mindset is not clear and knows where you’re going, nothing is going to come to fruition. That’s why I created a step by step process in creating a business identity that covers all 3 parts for a successful service-based business.

If you’re interested in defining your business identity to shine that light inside of you inside out and let the world know who you are and what makes you unique so your ideal clients can find you and you can continue to make a difference in this world. Go ahead and insert your email below to join a free mini video series on defining your business identity in just 7 days.