Is it a logo or a brand?
I know graphic design may seem easy and it’s just color and lines coming together but it’s more than that. I am all about people expressing their creativity and creating whatever comes to their mind but there’s a time and place for everything. I want to help everyone understand the difference between a logo and a brand just to make it easier to understand in case you need it some time in the future.
Here is the dictionary definition of a logo and brand:
logo - a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
brand - a type of product made by a particular company and sold under a particular name
Now notice how the definition of logo says its a representation or symbol and designed for ready recognition meaning that it should be something that can be remembered quickly. Brand is defined as a type of product made under a particular name aka a product with a name on it.
Okay great we get it, why are you telling us? Well because people seem to confuse a logo idea for something that would work best as a brand. Logos should be simple and straight to the point while brands should show you the vibe of the business, if that makes sense.
Here is whatA LOGO should look like:
Here is what a brand should look like:
Something I will never forget while in college, is when my professor told my graphic design class, “A good logo should be able to fit on the thumb on your nail.” What he meant by that is that a good logo should be recognizable no matter how big or small it is. People should be able to see your logo and be able to draw It out as close as possible from their memory.
Many ideas that people come up with for their logo should be used as their brand instead. A easy way to remember is, a logo is the face of your brand and your brand is the voice. Your brand is the vibe of the business so don’t go crazy when thinking of a logo, it should be easy and simple.
A logo is the face of your brand and your brand is the voice
